As we kick off the first half of the year, we’re excited to reflect on all the incredible achievements and milestones we’ve reached so far. The first six months have been filled with hard work, innovation, and success, and we’re immensely proud of what we’ve accomplished together. But we’re even more excited about what lies …
관심사가 빠르게 변화하고 물가가 오르고 있는 이 시대에, 브랜드들은 더욱 데이터 기반이고, 감정적으로 공감되며, 사회적으로 자극적이고, 커뮤니티 기반의 경험에 집중하고 있습니다. GPJ 글로벌 기획전략팀의 Britt Meyer와 Hadley Cook이 포착한 이번 달 트렌드를 살펴보세요. 오프라인 경험(IRL experiences)의 성과를 측정하기가 점점 쉬워진다 최근 생겨난 이벤트 측정 기술이 광고처럼 정밀한 수준의 데이터 분석 지표를 도입하고 있습니다. 디지털 광고는 …
Have you ever felt on-site(offline) event caught off guard?No matter how well you prepare, unexpected situations always arise. This contents especially recommended for:> Unsure where to start with event planning> Want to prepare for on-site surprises> Need a simple guide for handling complaints From pop-ups to outdoor exhibitions, offline events come with surprises, and so …
GPJ의 설립부터 지금까지 어떻게 산업을 이끌어왔는지 여러분, 알고 계셨나요? 매년 6월 14일은 GPJ의 창립기념일입니다.올해도 전 세계 본사와 지사가 함께 111번째 기념일을 축하했는데요,이번 기념일은 단순한 연차를 넘어, 저희의 정체성과 리더십을 상징합니다. 세 번 반복된 1 은 GPJ가 다양한 분야에서 ‘최초’이자 ‘1등’이었음을 의미하며,1914년 설립 이래 브랜드 경험의 미래를 늘 선도해 왔습니다.그리고 저희의 여정은 이제 시작일 뿐입니다. …
We’re excited to announce that our official social media channels are getting more active than ever!Follow us on Instagram and LinkedIn to stay connected, engaged, and inspired. From event highlights to fun behind-the-scenes moments, we’ll be sharing a variety of content to keep things lively and fresh.This is your chance to be part of the …
GPJ is the world’s leading strategic experience marketing agency for brands committed to unleashing the power of experiential. Whether driving direct business outcomes or creating iconic moments, experiences shape how people feel, connect, and engage. Shared Vision: Client Awards In every project, we aim to deliver measurable results and showcase the value of experience across …
GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s …
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
Working across media, mediums, time zones and International borders, we have a lot of thoughts on a lot of things.
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