CORPORATE RESPONSIBILITY

“If we achieve our sustainability efforts and no one follows, we will have failed.”

Paul Polman, Author & Fmr. CEO of Unilever

Responsibility in ‘Everything’

As the world’s leading strategic experience marketing agency, George P. Johnson (GPJ) is committed to creating lasting change in our industry through sustainable and inclusive live, digital, and hybrid experiences. At the forefront of experiential marketing, Experience Everything is our core mission. As industry leaders, we uphold responsible practices and ensure a holistic approach to everything we do.

Catalysts for Radical Collaboration

We are the passionate and fearless catalyst for radical collaboration. We have walked the walk and are blazing the trail, driven by our credo: “make no small plans”. For us, as creators, thinkers and doers, this credo entails thinking fearless and thinking ahead every day to ensure change for a sustainable future.

By paving the way for future-proof experience marketing, we have already created processes and practices to work with our clients, adding value through our collaborative expertise by transforming responsible strategies into impactful experiences that resonate around the world. Along the way, we bring certainty and compliance at every step of our journey together.

As a trusted partner, we help clients navigate what has become a complex sustainability landscape. Our internal experts have created a considerable collection of measurements, which help minimize business risk and design more sustainable and responsible initiatives.

• When sustainability isn’t a client priority, we address their pain points and offer solutions and strategies that can drive real business value
• When planning each element of an event, we consider the environmental impact of decisions made and do what we can together with our clients to mitigate the impact
• We ask difficult questions of our clients and supply chain when necessary
• We create sustainability playbooks for our clients that align with their mission and goals

Global Trailblazing

For over a decade, our teams have taken the initiative to be stewards for sustainable development, woven throughout GPJ’s leadership and global business practices.

You can access our current environmental policy here to see how GPJ embraces its environmental responsibilities. We comply with environmental and health & safety regulations and legislation in each country we are operating in.

“The greatest threat to our planet is the belief that someone else will save it.”

 Robert Swan, OBE; Author and Renowned Explorer

Leading By Example

GPJ fabrication and graphic production strives to provide customers with the best experience and product. Adhering to the highest ethical standards, great care is taken to understand not only the physical products that are utilized and produced, but the methodology of how they are made. Endeavors must be balanced between external expectations, sustainability desires, environmental concerns, and production feasibility.

To that end, being a good steward of positive impacts is not only good practice and a moral obligation, but often goes hand-in-hand with comprehensive economic efforts:

• GPJ fabrication facilities practice recycling of all aluminum, steel, and paper waste through certified waste handlers.
• Updated facility light fixtures to high efficiency LED with motion sensors – with savings of up to 28% over traditional lighting technology.
• The high efficiency dust collection system reduces cutting waste emissions for wood and metal particulates and saves up to 50% energy usage over similar models.
• GPJ always looks for sustainable material solutions that are durable, pristine, and environmentally sustainable/safe.
• A large portion of the printing effort for grand format and vinyl printing is with ultraviolet curable inks – allowing us to move away from solvent and high VOC type ink.
• Materials like ConVerd Board and Falconboard are 100% recyclable, variable colors & styles and cost-effective.

Experiences, Sustained

From sustainability strategies and playbooks to responsible event execution. We have supported award-winning initiatives for several of our clients. 

With GPJ, you benefit from having strategists, consultants, and operational implementers all in one place. We don’t just advise; we already practice in our own business – continuously and every day.

With clients like Salesforce, Google, Workday, and others, we’re partnering on innovative practices in sustainability, and broadening efforts across a wide client portfolio. Here are a few examples of how we’re changing the landscape of how experiences are produced.

“Each one of us matters, has a role to play, and makes a difference. Each one of us must take responsibility for our own lives, and above all, show respect and love for living things around us, especially each other.” 

Jane Goodall, DBE; English Primatologist