2024
Disrupting Fear, Uncertainty, and Doubt with Trust
In 2024, crypto faced its toughest test. Global crackdowns intensified, trust hit an all-time low, and even Binance—the world’s largest exchange—was under fire. But within the uncertainty was a spark: a chance to reset the narrative and rebuild belief in the future of blockchain.
Binance Blockchain Week 2024 answered that call. Hosted at Dubai’s Coca-Cola Arena, the summit brought together the sharpest minds in blockchain, finance, and policy. It wasn’t just a celebration—it was a statement of intent.
Thousands came not only to honor progress, but to help shape what’s next. In a year shadowed by doubt, BBW 2024 reminded the world: crypto is still here, and so is Binance.
The Challenge
In the wake of collapsing exchanges, heightened government scrutiny, and growing skepticism, the crypto industry faced its biggest crisis yet. With trust at an all-time low and regulatory uncertainty casting a shadow, Binance needed to shift the narrative redefining crypto’s role in economic freedom and global innovation.
“There is such a strong synergy between the Project agencies, and we’re excited to demonstrate this once again as GPJ and DARKHORSE come together to deliver Binance Blockchain Week Dubai 2024,” —Mike Hewitt, Chief Executive Officer and co-founder of DARKHORSE
The Solution
Binance Blockchain Week in Dubai became the turning point. A bold, large-scale event that united industry leaders, regulators, and the global crypto community, it wasn’t just about education—it was about proving that crypto was here to stay. Through thought leadership, real-world use cases, and a transparent approach, Binance repositioned itself as the trusted leader in the space.
Binance partnered with GPJ and Project Worldwide creative sister agency DARKHORSE to create a place where stories of resilience and innovation could be shared. Where governments, investors and crypto believers aligned on one vision: Crypto isn’t the problem, it’s the future. This wasn’t just another conference, but a global movement. Over 1 million tuned in worldwide to hear from top speakers, regulators, and entrepreneurs. Interactive workshops, mentorship programs, and startup showcases proved crypto’s real-world impact.
“We are thrilled to partner with DARKHORSE and GPJ to deliver our biggest Binance Blockchain Week to date,” —Rachel Conlan, Chief Marketing Officer of Binance
Through thought leadership, real-world use cases, and a transparent approach, Binance repositioned itself as the trusted leader in the space.
The event achieved record-breaking attendance, attracting over 4,600 visitors, surpassing the target of 3,200 by over 30% and doubling the attendance from 2023. Hosting 129 journalists from around the world, it achieved a total media reach of 246.7 million across MENA and 1 billion globally.
Binance Blockchain Week 2024 was the biggest, most influential BBW to date.
With 2,500 organic global mentions, 323 earned global mentions, and 87 pieces of news coverage generating over 860,000 views, Binance dominated the conversation.
Social media channels exploded, with posts around the event amassing 226.78 million impressions and 578.82K total interactions. The official event hashtag was used 91K times in October alone, securing Binance’s position as the most talked-about crypto brand.
Binance Blockchain Week was an undeniable success.
Binance had addressed concerns head-on, setting the stage for clearer regulation and mainstream adoption.
Beyond the event, the campaign extended into an integrated media strategy, culminating in an Amazon Prime documentary showcasing crypto’s resilience. With a pro-crypto U.S. president and a stronger global ecosystem, Binance continues to lead the charge toward financial freedom.
From uncertainty to undeniable strength, Binance Blockchain Week wasn’t just an event—it was a statement. Crypto’s future is brighter than ever.
“Both agencies share in our vision to deliver a truly unique event that accurately reflects the transformative power of these technologies while exploring what the future holds.” —Rachel Conlan, Chief Marketing Officer of Binance
This is the power of Project Worldwide. Thanks to our global footprint, GPJ Dubai, GPJ Singapore, and DARKHORSE made Binance Blockchain Week 2024 unforgettable. Combining our capabilities and synergizing our strengths, we worked as one to support Binance with its biggest experience to date. Want a rare, behind-the-scenes look at what we do best? Watch Binance’s Building the Future, available on YouTube and Amazon Video.